Every creator wonders how to go viral. But to get millions of views, you must first learn the strategies for creating shareable material.
If you’re looking for foolproof ways to become famous on the internet, we have to disappoint you.
Still, certain tips and tricks can help you motivate people to share your content with their network.
Why should content be shareable, anyway?
Making your content share-worthy is especially important at the beginning of your social media journey.
Creating shareable content is a cheap way to boost your online presence because you get exposure without paying for ads.
Plus, viral content is often memorable, which can increase your brand recognition.
Of course, viral content can bring you sales. But most importantly, it can help you establish your authority and credibility in the niche.
Now, it's time to go viral.
However, many brands with an amazing content strategy still fail to go viral. That’s because they neglect these tips.
Stay updated.
Evergreen content is important, but it rarely goes viral.
Ideally, the news should be relevant to your niche. If the topic isn’t interesting to your target audience, you risk dropping engagement further.
Match the format with the platform.
Each platform has a different content format. For example, short, humorous videos are best for TikTok, whereas technical articles get more traction on Medium.
Furthermore, these content types and platforms appeal to different user demographics with varying needs, pain points, and content preferences.
Sometimes, they overlap. However, in most cases, you’d have to tailor your content to the unique expectations of the platform’s user base.
Optimization is key.
Ensure that people interested in the topic can find your content.
Use trending and relevant hashtags, add Alt text to images, and include links to source material.
Even if you share content on social media and not on your website, you can rank in Google, so use the right keywords.
Hold contests or giveaways.
Contests and giveaways are an effective way to boost engagement. Who doesn’t like free things?
Offer prizes relevant to your niche and ask your audience to like, comment, and share your content.
Use humor or controversy to stand out.
You can use jokes, puns, sarcasm, irony, or satire, but don’t overdo it. The humor should match your content’s overall tone of voice.
Opinions on breaking news or controversial topics help to spark debate in the comments. Yet again, you should be careful not to offend or alienate your audience.
Eye-catching visuals and headlines.
People on social media have a short attention span, so you need something to spark their interest.
The images and videos should be high-quality and convey your message. Presenting fresh visual concepts is an effective way to arouse curiosity.
The headline should promise value while triggering emotions. Compare these two titles:
How to Create Great Social Media Content.
And
How I Get Millions of Views on My TikTok with 5 Simple Tricks.
Which one would you click?
Get noticed by bigger influencers.
Influencers have large and loyal followings who trust their opinions and recommendations.
You may opt for a sponsored post or tag an influencer if your content is relevant to their niche. If you can get them to share or endorse your content, you can boost your exposure and credibility significantly.
Don’t chase the clout.
“Engagement is the best metric to measure content marketing.”
Ninan Chacko, Chief Executive Officer of Monotype.
Wrapping it up.
Arguably, the best content marketing tip is:
“Nobody cares about your products, except you. Create interesting content!”
David Meerman Scott, marketing speaker.
Not sure how? We can help.
