AI may be the hottest trend of recent years. It found adoption across all industries and business functions, including content creation.
Some consider AI a blessing. Others argue that AI will never be as good as a human content creator. Who’s in the right? Actually, both.
AI-generated content: the good.
The primary benefit of using AI to create content is saving time and money.
Furthermore, AI can be a great source of inspiration. It can propose new ideas and perspectives to enhance human writers’ creativity.
Lastly, AI can improve quality and consistency by reducing errors and optimizing content.
Salesforce reports that 57% of marketing leaders use AI to improve their content performance. And, according to Copysmith, AI-powered content generation can 10x your conversion rates.
AI-generated content: the bad.
On the surface, AI seems to be the answer to your content marketing needs.
But it isn’t all fun and games.
Because at the end of the day, the quality of AI-generated content depends on the prompt. Moreover, AI can rarely produce a perfect piece of content without multiple iterations.
Here’s what you risk by relying on AI 100%.
Losing authenticity.
AI may produce content that is not aligned with the brand’s voice, tone, and style. It can also produce content that is not unique or credible.
Creating misleading content.
Sometimes, AI may create inaccurate, biased, and outright offensive content. It may also violate intellectual property or privacy rights.
Producing content that lacks value.
Typically, content produced by AI only touches the surface.
Imagine that you want to generate a blog post about the best dry food for cats. AI can outline popular brands of cat food along with their pros and cons.
However, it can only find information available online, such as buyer reviews. AI can’t give an expert opinion that a professional veterinarian or cat breeder could.
Furthermore, the information AI gives different users will be more or less the same.
How to use AI for content creation the right way.
To leverage the power of AI for your content creation, follow these best practices.
Define your target audience and the purpose of your content.
The more basic your prompt, the more unoriginal and dull content an AI will generate.
For this reason, you must have a clear goal and target for your content. Specify them in your prompt, along with the tone of voice, content length, and other factors.
AI is a tool, not a replacement for human creativity.
Ask AI for help in generating ideas, checking your grammar, or optimizing your content for search engines. But don’t delegate all your tasks to a machine.
Review and edit AI-generated content.
AI has no intention of producing poor-quality content or misleading you. But it has no means of knowing what’s right or wrong.
Always fact-check, proofread, and edit AI-generated content. Ensure it’s readable, clear, concise, and logically structured.
The bottom line.
“AI-generated content is not a threat to human creativity, but a catalyst for it. It can help us generate new ideas, perspectives, and expressions that we might not have thought of otherwise.”
Sam Altman, CEO of OpenAI.
Don’t underestimate the potential of AI, but don’t overestimate it either.
And we know how to harness them to create content that stands out. Get in touch today.
